Roberta Migliore

Starting a business comes with many challenges which require careful consideration. Whether your entrepreneurial goals include online services or not, digital marketing will always be a real game-changer. So why can online marketing be so important to enticing and maintaining a loyal customer base? To put it simply, everyone except for a fraction of the global population is online. While online, they are constantly consuming advertising doing absolutely anything, from gaming to social networking. Digital marketing isn’t restricted to the background ads that many of us come into contact with without even noticing. Below we’ve listed what to consider when beginning a digital marketing campaign.

Create a Strategy:

As with all types of marketing, a business owner has to know both their product and customer base as intimately as (legally) possible. Then you will be ready to disperse your content across the ether into people’s handsets, laptops, and computers. But how?

There are many ways to engage in digital marketing; too many to lay out in our short post. But the most common forms include paid advertising, SEO, PPC, and affiliate marketing. Using these, a company’s reach can multiply tenfold.

• Smart insights have outlined the six pillars of effective digital marketing.
  • Planning and management.
    • Choose your marketing content and how to project it to customers. Assign budgets for any paid ads, etc.
  • Goals and measurement.
    • Know what you want to achieve and give your business a timeframe to accomplish this.
  • Media.
    • Get to grips with paid, owned, and earned media. Select which (if not all) will work best with your intended outcome.
  • Content.
    • Read up on how top-of-funnel, middle-of-funnel, and bottom-of-funnel effect your marketing strategy.
  • Experience.
    • Consider how customers are guided through websites and if they are seeing what you want them to
  • Conversational Messaging.
    • Email marketing and feedback are crucial to readjust your strategy to achieve its full potential.

Insights for better business.

• Ensure your content is consistent – Consumers become familiar with the content and when it comes out. Ensure products are appropriately targeted to clients, or they will lose interest.
• Reach out. Get feedback as much as possible. It’s the only real way to know if your marketing strategies are working as intended.
• Hire professionals. Their accumulated expertise will ensure you project a professional image.

I have worked in hospitality for over twelve years, from managing entertainers in Spain to open a hotel as a general manager in the UK. I am a passionate traveler and have studied Hospitality Management at Cornell University.

As a passionate hotelier, I want to share with you some effective management practices if you are applying for your first management position or you might feel you are lacking something in your managerial role:

Be present – Take responsibility for your team, spend time with your staff, and lead by example.

Communication – Be an effective communicator and support clear communication across the departments

Get to know your guests – Let guests tell you about any issues they might have had and share feedback on outstanding service. They will be the best people to let you learn about your missing business opportunities. 

Hire the right people – Best to wait to hire the right people than recruit anyone if you are short of staff. The right personality and talent will significantly impact the guest experience and hotel revenue. In addition, they will be keen to go the extra mile.

Empower your employees and provide opportunities to grow – Invest in your employees. Please support them with training and delegate tasks to help them reach their goals.

Reward your employees – Many great teams and employees need even a tiny recognition to feel energized and empowered. Training and rewarding your team keeps them motivated to work for you instead of moving to the competition. 

Keep an eye on emerging trends – Register to industry newsletters, follow competitors, and read about hospitality innovations to bring new ideas to your team.

Embrace the power of social media – Get the word out about your hotel! Look for marketing opportunities to make your hotel known. 

Budget and revenue – while hospitality is about people, make sure that budgets are a priority and that you keep track of the revenue you are generating.

To conclude, I would like to share with you one of my favorite quotes about the hospitality industry: “It’s the little things that make the big things possible. Only close attention to the fine details of any operation makes the operation first class.” – J. Willard Marriott.

If you wish to learn more about the hospitality support that GroWing can offer you, reach us today for a free consultation:  https://growingconsultancy.com/contact/.